Volkswagen Keeps Photo Perspective

Agency: Grabarz & Partner, Hamburg. Photo: Tom Mennemann C/O Christa Kluber
JWT Shanghai picked up the top prize for China in the Press category, an ad for Samsonite suitcases chiming with high-flying Cannes jurors. But use of perspective photography helps win Volkswagen pick up Gold

China won their first Cannes Lions Grand Prix in the Press category. JWT Shanghai won for their “Heaven and Hell” campaign for Samsonite, contrasting the dream experience of the passenger above and the nightmarish experience in the hold, through which the durable Samsonite survives. No doubt it struck a chord with the high-flying Cannes jurors.



For most direct use of photography we’d look at the Gold-winning campaign by Grabarz & Partner for Volkswagen promoting a rear-view camera in the car helping the driver avoid accidents. A simple perspective shot does the trick.




Why not check out our car stock photos?


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