The Art of the Consumer Test Video

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CREDIT: Still from Canon EOS C300 = Awesome

If you’ve ever bought a digital camcorder or DSLR with video capabilities, chances are you looked at test videos on Youtube or Vimeo. Most will guide you through the camera’s functions, different lens mounts, how it handles wobble and low-light conditions, things like that, with a lot of techy vocabulary and random city shots and footage of skateboarders.

This playful video-review of the soon to be released Canon EOS C300 by director and cinematographer Jonathan Yi is, he explains, ‘meant to poke fun at most camera test videos I’ve seen over the years. Canon, not thrilled with my sense of humour, does not credit or condone this video, but I think it shows a lot of the camera’s strengths.’ The video is silly and funny, pretty spot-on as a send-up – it made me realise how many of these things I looked at weighing up the purchase of a Canon 7D – and as a piece of salesmanship, I don’t think Canon could do better themselves.

[vimeo clip_id=”32067654″ width=”600″ height=”337.5″]
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