The Age of Hard and Soft: Visual Essay, Transformation

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Art Wolfe Stock / RM

Art Wolfe Stock / RM

In the first of our visual essays exploring the dynamic of “Hard and Soft” as an idea and an aesthetic in pictures, we take a journey through Transformation

The promise of Transformation is the message of so much advertising, its driving logic, from basic car ads pithing the car as the transformational object that can open a different world of urban and natural landscapes, to health and wellness products, that we thought we’d begin our series of visual essays exploring Hard and Soft, guided by the theme of Transformation.

Blend Images RF

Blend Images RF

Onoky RF

Onoky RF

Mallon Industries RM

Mallon Industries RM

Chev Wilkinson / Cultura RF

Chev Wilkinson / Cultura RF

Alexander Porter / Image Source RF

Alexander Porter / Image Source RF

Brett Stevens / Cultura RF

Brett Stevens / Cultura RF

David Hiscock / Image Source RF

David Hiscock / Image Source RF

Chad Springer / Cultura RM

Chad Springer / Cultura RM

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