|Out barely a week and over 1 million views for a video promoting Is Tropical’s new single The Greeks. A comment on the ugliness of civilization or gratuitous computer generated violence? One commenter says “This needs to be a legit genre of film…seriously. The style is so fresh and gnarly. It’s like Who Framed Roger Rabbit meets Grindhouse Productions.” Lord of the Flies meets Scarface. Directed by Paris-based Megaforce who have just signed up with The Director’s Bureau, it’s provocative, childish, violent, unpleasant, wanton and imaginative in its unrelenting commitment to a single idea. The simple addition of graphics externalize what goes on in kids’ heads.
Paradoxically the obviously fake animation feels more real than conventional special effects. You find yourself simultaneously recoiling from the violence and looking at the luminosity and textures of the animated blood spilling from the kids’ bodies. Some have found it nauseating, aesthetically interesting but without a philosophical point. Similar objections have been directed at Tarantino in the past. The Director’s Bureau website says the promo echoes the directors’ upbringing on the estates of Paris. A genuinely challenging piece of work that deserves consideration, whichever side of the fence you land on. Brilliant or Brutal? You decide.