The film, Gulp, was filmed on Pendine Beach and stretches out along 11,000 feet of sand. In it, a mop-bearded fisherman and his little blue ship struggle with their catch of the day. The project, created by direction/animation firm Sumo Science (part of Aardman), was filmed as a promotion for mobile phone brand Nokia: the whole thing was shot on a Nokia phone’s 12-megapixel camera held high aloft on a crane.
Posted alongside the animation on Nokia’s Vimeo channel was a making-of video that shows the dozens of helpers (animation students and volunteers) who worked through the night raking sand in huge fish stencils and carrying along a life-size boat. The behind-the-scenes video gives an idea of the project’s scale much more clearly than the film itself, and really makes one wonder: cute video, but was it worth all the fuss? What do you think?
By Sydney Smith
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