New York fashion week was a triumph of Big Color according to The Huffington Post and Yellow wasn’t shirking from the limelight. Hot-ticket designers such as Proenza Schouler (Lazaro Hernandez and Jack McCollough) whose blend of ‘street’ and ‘high society’ attracts clients such as Kirsten Dunst and Julianne Moore, “confirmed emerging trends with optimistic flashes of yellow and aqua” according to The Huff Post’s Samantha Crichell.
Pantone’s Fashion Color Report had flagged up a number of designers working with yellow. The Report notes. “Similar to the women’s palette, men’s hues take a bright and playful approach to spring 2012, with yellow and orange continuing to make a statement. Brave, bold colors like Tangerine Tango and Solar Power are the perfect confidence boosters.” (Solar Power is Pantone 13-0759).
Reminiscent of Pantone’s prediction a few years back that Mimosa Yellow would be the color of 2009 , signalling optimism and confidence at a time of considerable economic difficulty. The prominence of Yellow in 2012 suggests that fashion designers suspect that a perky, yellow pick-me-up may just chime with a feeling of better economic times ahead.
|