Sex, Booze, Orgy? 60s Madison Avenue

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Jane Maas’ forthcoming book
Ever imagined Mad Men as told through the eyes of a woman? Well you don’t have to imagine any more, as Madison Avenue legend Jane Maas tells the real-life story of what it was like to be on the inside at a time she describes as “that era of rampant sex, three-martini lunches and overt sexism.” 

 

Ad Age get a tantalising insight into the forthcoming book by former Ogilvy Creative Director Jane Maas doing early promotion for her new book “Mad Women: the Other Side of Life on Madison Avenue in the ’60s and Beyond.” 

 

Maas also worked on client campaigns for General Foods and American Express before moving on to Procter & Gamble and the “I Love New York” campaign at Wells Rich Greene. She tells Ad Age’s Rupal Parekh that Peggy Olson’s experience was very much like her own, having to fight her way up and being restricted as a copywriter to certain kinds of products.  Maas summarises the book for Parekh as having two sides, a tell all and a reflection on women in the workplace.

 

“First, it’s funny. Chapter Two is called “Sex in the Office,” and Chapter Three is “Get the Money Before They Screw You.” [The late] Shirley Polykoff [former Foote Cone Belding exec and creator of the Clairol tagline Does She … Or Doesn’t She?]gave me some advice one day and she said ‘Get the money before they screw you like they screwed me,’ she said [referring to]the men who run the agencies. Other chapters are about drinking, smoking and drugs. Second, in the midst of all the fun and games, there’s a very serious message about women’s roles in advertising and in women’s business in general.”

 

Just how tell-all Mad Women will be, remains to be seen, as the book is out in early 2012. Get in line.

 

 

Women stock photos.

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