Screensaver For Photo Cult

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Barbarian Group Screenstagram 

 

Barbarian Group develop old school photography screensaver. But will this increasingly popular retro style break out into mainstream advertising?

 

The Barbarian Group have developed the Screenstagram, a screensaver for the popular retro-image app.  Doug Pfeffer writes on The Barbarian Group blog that “we wanted to do something that took advantage of the eye candy, something beyond a web-based photo browser – something to really showcase our friends’ grainy, bar room photography.” Ad something that would allow you to peruse your friends photos at your leisure before they disappear from your feed. “So we decided on an old fashioned screen saver, a medium that doesn’t get much love these days.” This phenomenon of Instagram and its various extensions is clearly more than just a photography style, it’s an expression of a desire for something more random and less polished image making. Whether it’s a style that will find broader expression in advertising and marketing is another question.

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