In terms of design and functionality, commentators such as Magculture’s Jeremy Leslie believe that magazines on the iPad are a work in progress. The iPad format is a perfect vehicle for new voices to explore new relationships between word, image, and sound. While some of the big iPad media projects like Conde Nast’s Wired and News Corporation’s The Daily have been pored over, the current buzz is around a more obscure title Letter To Jane, an iPad magazine by designer Tim Moore.
Navigation in Letter to Jane
His creative use of imagery is informed as much by the cinema as conventional magazine design. “I’ve always based the design of the magazine on film theory,” he says, “and being that it’s always been a digital magazine, I’ve never had to take into account how that translates to print. So for the last two issues I’ve made the issue a series of shots or scenes. Each feature is its own encapsulated scene, and every scene builds upon each other. Just as a film is built up of a series of corresponding shots, so is Letter to Jane. With that concept I couldn’t layout the magazine by pages, it would look too distracting with the background images.”
Moore is particularly interesting on the impact on photography of cameras that are capable of shooting video. It can lead to the idea that, “every photographer should now shoot video, photography is now just a process of capturing stills. It’s a thought process that bastardizes both mediums.” Letter to Jane is an exploration of how to use images as much as it is a magazine.
Read Tim Moore’s discussion of the design process
Detailed review of Letter to Jane in the Magaziner here