“Save Us From Naked Man” Plea

Y&R Not Just Film, Amsterdam. Bllboard for Interbest

Dutch agency threaten audience with photographic reveal, to sell the value of the billboard advertising


Y&R Not Just Film, Amsterdam won a Clio for this series of billboard images using photographs to tell a story. The client, outdoor advertising company Interbest, wanted to get some, ahem…cough, exposure for the agency. Suspense is underplayed as an advertising tool but the Y&R team, with photographs by Morad Bouchakour managed to pull it off, while thankfully, the model didn’t.



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