Johnny Hardstaff: Ad Man As Sci-Fi Director


Shame actor, Michael Fassbender, features in the new viral for Ridley Scott’s Alien prequel, Prometheus. But it’s the trailer’s director, Johnny Hardstaff, who has made a career exploring exploring the boundaries of sci-fi for brands

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Prometheus viral directed by Johnny Hardstaff

The latest Johnny Hardstaff spot features Michael Fassbender as an android speaking directly to camera in the psychologically flat voice of HAL from 2001 A Space Odyssey. Hardstaff was the perfect choice as viral director for Scott’s movie as the viral’s fake-documentary perspective reflects the tone he adopts for a lot of his work. The neutral, reportage on the future like his early work, The Future of Gaming for the Sony Playstation.

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Then there is the dark futurism of his film Darkroom for the Phillips Parallel Lines project, Ridley Scott’s Blade Runner crossed with Alfred Hitchcock’s Rear Window.

Or the idents for the Sony Heart campaign which ran during England’s campaign for the football World Cup. The strange machine in the corner of the living room beat a rhythm according to the excitement of the game.

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And in possibly his most bizarrely futuristic work the ordinary orange is harnessed to Hardstaff’s vision in this add for Tropicana in which a billboard is fuelled entirely by oranges.

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