Pixel Remover Helps Kids

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outoftrouble.org.uk for Prison Reform Trust

Email support changes image in interactive campaign highlighting children in prison

 

UK agency PD3’s ad for the Prison Reform Trust dramatised the idea of removing young children from prison with an eloquent interactive. Each email sent to the  outoftrouble org.uk website means a pixel is taken from the image of the child in the prison cell, the child is removed from a damaging environment.

 

The Prison Reform Trust argue that prison should be reserved for the most serious child offenders, “boys in prison are 18 times more likely to commit suicide than boys in the community. As well as being damaging, imprisonment doesn’t work – three quarters of all under 18 year olds who are imprisoned will re-offend within a year of leaving – and is incredibly expensive.”

 

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