Photography Refreshes Infodesign

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The career of the Most Commercially Successful Songwriter in popular music mapped through his guitar body.

Photography freshens up information design in campaign for The Sunday Times rich list

 

The Sunday Times Rich List in the UK is a moment for the curious and the envious to see who’s who in the money league. Creative Review and Campaign have noted the ads by CHI in London which successfully promoted this annual gossipfest. But what’s really interesting about this campaign is the use of photography in a genre that is becoming a little generic. Information Visualization has been the hot ticket in Graphic Design and Illustration over the last 18 months.  The initial excitement at seeing the world/ or your life/ or your record collection translated into a fabulous graphic is waning a little. There are still masters of the graphic art but by using relevant photography, the CHI campaign reintroduced a bit of humour. As far as information design is concerned, the campaign is: 40 percent design; 60 percent photo; 100 per cent graphic wit.

 

Simon Cowell’s V-Curve

 

 

Amy Winehouse’s Beehive as infographic

 

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