Born 1974 in Rotterdam, the Netherlands. Graduated 1999 at the Academy for Fine Arts, Breda – photography.
Started out as a documentary and editorial photographer, slowly shifted towards the arts, stock and work for the dutch government.
image credit: Marcel de Buck
We would like to know how you shoot business.
What do you look for when casting for business? Experience of working in a business environment? Ethnicity? Age? Gender?
Sometimes work with the people that actually work in a certain business; when working on heights or in dangerous environments that’s often the only possibility. That means talking with the employees beforehand, so they understand how I will use the images, and to let them sign a release and pay them.
When shooting small business, it’s logical to always use the craftsman / woman involved.
Only in the larger, more anonymous, enterprises it’s possible to use my own models. Gender, age and ethnicity are of course important concerns, but availability of the model at the moments thatI’m allowed to shoot at a certain location is just as important.
How do you gain access to the buildings and offices that you’ve produced in?
By calling to the firms involved, and explain that I’m a stock photographer. The deal I usually make is that get access, in return for free use of the images I made, sometimes supplemented with some specific photography for that company. Portraits of employees, a building of other space. The idea is that both parties benefit from this.
Any tips on making smaller, not so promising locations work for successful business shoots?
Concentrate on good light; investigate when the natural light is at its most attractive, and try to make your appointments with this in mind. And use your own lighting to supplement the existing light.
What concepts do you apply when shooting business imagery for stock?
I’m really bad at making the sort of natural looking, spontaneous images that are in vogue.
Very clear, thoughtfully composed images, with lots of copy space, are more my style.
After attending the last workshop, I’m thinking of trying to find a firm where I could shoot for a few days, to try to become a ‘fly on the wall’. I learned that there is a demand for more authentic imagery. That is where I see a possibility to work in a more documentary fashion.
That will suit me better than trying to organise / direct spontaneous images.
What type of business imagery do you think will trend for 2017?
People without beards (at least the males), that have stopped smiling at every picture.
What are your tips and tricks for shooting successful, authentic business images?
Make sure you take enough time, so that the models / people you work get enough time to feel comfortable.
Be 100% reliable.
Show real interest in the work that people are doing; make time to really listen to their stories.