Canon says this is the “first user-generated photo contest in history to inspire a Hollywood short film.” People upload photos and Howard will choose 8 images to structure a film around eight different areas: setting, time, character, mood, relationship, goal, obstacle and the unknown. It’s not Canon’s first foray into user-generated projects, most recently Grey New York’s work for Canon’s Beyond the Still won Best in Show at the 2011 Andy Awards. Ari Halper, Executive Director at Grey says Project Project Imagin8ion, “is a dimension of a larger campaign, Long Live Imagination, a new campaign shift for Canon that takes the focus from the cameras themselves and gives a little bit back to the consumer, because as we all know, a camera is just an object.” The magic, the fun, he says, begins with their imagination, and no doubt Ron Howard will be hoping that’s the case. You can upload your images to the site up until June 14.
The Competition Site