Perfect Too-Close Close-Up

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DDB Stockholm for VW
When is close-up too close asks the new Volkswagen ad 

 

The answer it seems is when you can see hair growing out of your Father’s ear. DDB Stockholm’s ad for the Volkswagen Touran highlight the space available in the people-carrier. Close-ups of body parts are part of the visual vocabulary of deodorant, women’s skin creams and male shaving creams. DDB’s ad is a reminder that in the age of HD we really don’t have enough close-up imagery in advertising. A bit squeamish and also visually fascinating. Any suggestions of other product-types that would benefit from a really good close-up?
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