The taste for analog style in photography and design is not just wistful nostalgia, it’s about the desire to introduce something random into the creative process, making the final image a little off kilter. Photographer Lucas Allen has just shot an 8-page spread for Everyday Food magazine using the Hipstamatic App on his iPhone 4.
Anna Last, editor-in-chief of Everyday Food told Lauren Indvik of Mashable that. “what we liked about it is that it gives you the surprise element like a Polaroid does,” she told Mashable. “It’s a nice little irony, using old technology to get that effect again.” Though not everything was left to chance as each image was also shot with a conventional digital camera as a back-up.
Is “surprise” communicated in the image, or is it part of the production process. The images are graphic and angular while the color and lighting is a little random. Is this an Art Director’s picnic? Or is it really what a picnic looks like? There is random lighting on some of the images, and despite the perfect arrangement, the Picnic is definitely one of those settings where you might expect a little disorder.
We have examined the popularity among consumers of sharing food photos taken on smartphones. It’s clear we are seeing the emergence of a trend in food imagery, of the food photograph as a piece of instant data, alongside the traditional gloriously reverential photograph of the glossy food magazines.