A health insurance company in Germany are promoting their non-smoking initiative with a clever calendar communicating the positive effects of quitting smoking for one year…
For many people, the beginning of a new year means New Year’s resolutions – a recent study found that ninety-five per cent of Britons will endeavour to keep some sort of resolution – and top of many lists will be a vow to quit smoking.
AOK, a health insurance company in Germany, are promoting their non-smoking initiative with the Nichtraucher-kalender, a calendar communicating the positive effects of quitting smoking for one year. Each month the typographic art calendar shows a black pair of smoker’s lungs. Using an innovative laser technology, the lungs have a filigree pattern cut out of them, with the underlying pages also visible. As the pages are removed, the lungs become lighter and lighter until, in December, the lungs are almost clear.
Via The Inspiration Room.
Looking at the well being stock photos from Image Source might also inspire some positive lifestyle changes.