Celebrities are actively looking to re-establish control over their image rights, reports The New York Times, by using a new service – WhoSay. Users of Twitter using a service such as Twitpic or Plix can discover that these sites have ownership of the images. WhoSay, which is based in the famous Creative Artists Agency office building in Los Angeles, lets celebrities keep the rights to their images. The site, which is invite only, also allows celebrities to share content which is then pushed into fans’ social feeds. “It’s incredibly easy to interact with the posters,” says Mediabistro’s All Twitter, “since commenting is allowed the celebrities often reply back in a single thread that’s simple to follow.”
WhoSay CEO Steve Ellis told the New York Times that the purpose of WhoSay is “to give celebrities and other influential people a set of tools to allow them to manage and control their presence in the digital world.” In a development that may be related celebrity photo agency WENN has just concluded a deal with Twitpic. PhotoArchiveNews reports, Lloyd Beiny, CEO of WENN saying, “ we are extremely pleased to be selected as the exclusive photo agency partner of TwitPic. There has been much unauthorized use of TwitPic images which we shall be addressing without delay.” So is WhoSay a digital game-changer? We say it’s brilliant opportunity to view Danny Devito’s Trollfoot photos.