Image Source RF / Sonya Farrell
It’s that time of year again, when we mark the change of seasons with a unique set of rituals, symbols and images. Here’s the fast IMSO guide to images to help your business visualize ‘Change’ and ‘Tradition’ – the ultimate marketing combo.
1. Big Fruit
Our ancestors needed to stack up for the winter, harvest-time was a time of fingers-crossing for benign weather, and then thanksgiving for harvest. Two hundred years on, images of Harvest, Pumpkins. Fruit fields can signal more than Halloween. While Pumpkins as Lanterns have a lore of warding away evil spirits, nowadays they signal concepts like Abundance, Achievement and Planning. Business Message? We’re Prepared!
Fears around the impact of the Global economy and ecological issues has pushed ideas and images of Localism higher-up the agenda. Images of farmer’s markets and fresh food flags up that sense of Comfort, Trust and Environmental care that any organisation can tune into.
3. Fresh Starts
Back to School isn’t just for kids – the optimism of new stationary and copybooks, the pressed uniforms and shared ambition all signal new Goals, Fresh Starts and Learning, all useful business messages.
So it’s Harvest and now question everyone who picks berries in the Autumn faces – what the hell are we going to do with all that damn fruit?! Baking. Baking has become the sign of Craft and Wisdom. A kind of knowledge born from experience and legacy. Cakes and Baking signal Tradition and Comfort but also a kind of Knowledge born from love.
Who’s against dressing up? Grinches, that’s who! Dressing-up signals playfulness, humanity and openness. A change of clothes (into costume) is a subtle way of communicating your business’ ability to Adapt, Improvise and get in touch with its childlike Creativity.