Image Source Workshops Kick Off

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The first of the Spring 2013 Image Source Photographer Workshops kicked off in London, revealing an interesting new direction in commercial photography

From the aesthetic of ‘Truthfulness’ to new visuals around  ‘Family’, the London Workshop kicked off on Tuesday. A quick summary of a fascinating day.

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The Image Source Group Creative Director Ashley Jouhar presenting ‘Truthfulness’

Presentations included: Anthony Harris, Image Source’s COO explaining why, despite the disruption of cheap photography, high-end premium photography is a serious market. Ashley Jouhar, the Group Creative Director on the aesthetic of ‘Truthfulness’ in photography and advertising, a look and style with a fascinating visual history and lineage; Liesel Bockl, Art Director at Image Source on trends, style  and culture in Asian photography and Siri Vorbeck, Director of Photography on new directions on ‘Family’ imagery.

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While Tom Hind, Getty Images Director of Creative Content revealed some top-line insight from ongoing research as to the value of Premium photography to customers.

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Tom Hind, Director of Creative Content at Getty Images

Copenhagen, Milan, Munich, New York and Los Angeles to come, and there are still a few places left.

As soon as the Workshops are concluded we will go into more depth and analysis of the trends and insights delivered.

From our photographers:

 

 

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