The first of the Spring 2013 Image Source Photographer Workshops kicked off in London, revealing an interesting new direction in commercial photography
From the aesthetic of ‘Truthfulness’ to new visuals around ‘Family’, the London Workshop kicked off on Tuesday. A quick summary of a fascinating day.
Presentations included: Anthony Harris, Image Source’s COO explaining why, despite the disruption of cheap photography, high-end premium photography is a serious market. Ashley Jouhar, the Group Creative Director on the aesthetic of ‘Truthfulness’ in photography and advertising, a look and style with a fascinating visual history and lineage; Liesel Bockl, Art Director at Image Source on trends, style and culture in Asian photography and Siri Vorbeck, Director of Photography on new directions on ‘Family’ imagery.
While Tom Hind, Getty Images Director of Creative Content revealed some top-line insight from ongoing research as to the value of Premium photography to customers.
Copenhagen, Milan, Munich, New York and Los Angeles to come, and there are still a few places left.
As soon as the Workshops are concluded we will go into more depth and analysis of the trends and insights delivered.
From our photographers:
Great workshop with the guys @imagesource lots of new ideas and angles to shoot projects this year! Just need to pull my finger out now…
— Jesper Mattias (@jespermattias) March 12, 2013
An informative and educational day with @imagesource at their London workshop, thank you everyone
— Philippa Gedge (@philippagedge) March 12, 2013
Great day meeting the fab folks at @imagesource … thanks for the invaluable insight & guidance. Excited to shoot 🙂
— Steve Kraitt (@stevekraitt) March 12, 2013