IKEA will be announced as Advertiser of the year at the 2011 Cannes Lions festival. The company have won 50 Lions since winning their first 20 years ago and won a Film Grand Prix for Lamp in 2003 and a Titanium Lion in 2010 for “Facebook Showroom”. We noted the photography and styling of the imagery in their more recent baking cookbook, but we’ve gathered some this from the past below, including the Spike Jonze directed Lamp. As one humourist on You Tube put it, the lamp later went on to a career at Pixar.
While IKEA will no doubt enjoy the recognition, you know you have really made it into the conversation when your work spawns user parodies on youtube. When one parody of the Cats ad created by Mother London took off (see below), the company didn’t send in the lawyers for breach of copyright but actually asked could they get a copy to show in a round up of their marketing campaign. They completely understand their brand and he relationship customers have with it. That’s why they are prizewinners
IKEA CATS PARODY BY BARRY PILLING AND THE FOLLOW UP FROM IKEA