Five Trends For The Fall/Autumn

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Photography Tim Walker. Styling, Shona Heath

Seasonal trends. Layers, Collage and Surrealism are the visual palette of 2011 Fall/Autumn campaigns

 

Layers, Collage and Surrealism are the visual palette of 2011 Fall/Autumn campaigns. Nature’s seasonal color spectrum of yellows, oranges and reds, is more faded in the advertising work we’ve looked at as Art Directors have got more dreamy and introspective.  The transition between seasons is always an opportunity for image-makers to explore the passing of time and these Fall/Autumn campaigns are wistful, dreamy, and evocative.

 

 

 

1. Collage And Potpourri

 

 

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Shot by Tim Walker, styled by Shona Heath, the Mulberrry campaign in Shotover House, Oxfordshire, is a visual Potpourri of Owls, Foxes and herbiage. It serves as the backdrop in this grand house for two models, cut outs, all adding up to the sense of style as collage.

 

 

2. The In-Between

 

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The Faded, The Layered and the Androgynous drive this film for Yohji Yamamoto’s Adidas Y-3 campaign. “Do you like boys or girls? It’s confusing these days” sang David Bowie and the models’ gender ambiguity lends the film a hypnotic fluidity.

 

 

 

3. The Visual Hangover

 

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The Pepe jeans film shot and directed by  Warren du Preez, Nick Thornton Jones and Tom Hingston, is wistful, dreamy and faraway. With its rock ‘n’ roll-kids-in-a-mansion story, it has a Rolling Stones Exile On Main Street feel.  It’s Autumn/Fall as a visual hangover, lens flare, a stuffed lion, slo-mo jamming. The seasonal hangover never felt so indulgently dreamy.

 

 

 

4. The Twilight City

 

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New Yorker photographer Robert Polidori’s Venice shoot for fashion house Bottega Veneta captures that sense of time passing, as the elegant  decay of the Palazzo plays host to the fashion designers angular cuts. The city that is slowly sinking provides the perfect twilight  backdrop.

 

5. The Fairy Tale

 

Love Magazine. Photographer Mert and Marcus. Stylist Katie Grand

 

The latest issue of Love Magazine, with its much talked-about 9 different covers, features an intensely evocative editorial shot by Mert and Marcus, and styled by Katie Grand. It’s a remix (recycling) of a series by Jeff Bark called Woodpecker.  A foreboding fairy tale full of contrasts and strange juxtapositions. There is a darker side to this Autumn palette.

 

The moving version of What Lies Beneath is available now on the Love magazine iPad app

 

 

Love Magazine. Photographer Mert and Marcus. Stylist Katie Grand

 

Love Magazine. Photographer Mert and Marcus. Stylist Katie Grand

Autumn stock photos from Image Source.

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