Fashion Films 2012: Beauty Stock Photos Go Retro

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Prada Lookbook

It’s Spring, which means Easter Bunnies, late season flu and cool, dotty, high-fashion videos promoting the summer collections. The retro-trend continues and the design trend in beauty stock photos in summer 2012 will be lead by cut outs

Fashion trends this spring and summer are set to get deliciously garish and nostalgic. If designers and art directors are inspired by these seasonal fashion flicks, it’s likely beauty stock photos will be collaged and mashed. And expect some unusual reference points for those using beauty stock as fashionm is looking back to simpler times, of ice-creams on the beach, space age hot-rods and VHS tapes.  It seems the influence of Mad Men rolls on.

1. Prada Cut Outs

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Dreamy jazz collage from Prada. Created by AMO, the branding offshoot of the Rem Koolhaas’ Office for Metropolitan Architecture, Prada explains that, “AMO OMA explores the nostalgia of hot rodding, golfing, picnicking, the space race, and other wholesome past times.”  With driving jazz from Frédéric Sanchez, cut outs and VHS are in for summer 2012.

2. Lanvin Party

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Snakes alive! The ghost of Guy Bourdin lives on.

3. L’Officiel Hommes magazine

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Photographer Matthew Williams goes all split-screen in this promo for French Fashion Quarterly, L’Officiel Hommes.

4. Mulberry

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Brighton beach. The home of yellow wedges and giant melting ice-creams. Shot by Tim Walker and a soundtrack which is a laid back cover of Grace Jones’ Walking in the Rain.

5. Selfridges

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Celebrating the launch of the Womens Designer Galleries at Selfridges, the London store commissioned a short film collection. This is Club Nouveau by Gareth Pugh, directed by Ruth Hogben.

More Beauty Stock Photos from Image Source.

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