Maybe its just a bit of Saul Bass homage, maybe its the slow-burning influence of Imaginary Forces and their Mad Men title sequence. Whatever it is, Louis Vuitton have a stylishly 1950s animation selling their belts
Belts have rarely looked this mysterious and enigmatic. “Louis Vuitton has been making belts since the 1930s as both a fashion accessory and necessary yet basic addition to trousers,” exlplains the Louis Vuittonsite.” Here artist Jo Ratcliffe showcases Louis Vuitton’s latest collection in this Saul Bass detetcive style animation.”The movie is carried along by the dynamic of Bass’s signature style that mashes the angular with the fluid, transforming shape into story.
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