|Blurring the boundaries between reality and fiction is increasingly a staple of the viral video, and Mashable has provided a useful list of 9 Videos That Are Actually Advertising. They ask, “Is it actually better to try to orchestrate a viral campaign in which you distance yourself from the campaign? Are there well-known viral videos out there that are actually ads and we just don’t know about them? Why are so many Australians involved in these things?” Don’t know about the Australians, but what these pieces do is play up to our desire to believe in them. The great ‘fake’ viral gives us permission “to believe”, to suspend our disbelief, just like the cinema before CGI-laden blockbuster. These Fake Virals are fairy tales, rooted in deeper myths and stories.
Are You My Man In The Jacket. Or in other words, “Cinderella. Does This Witchery Jacket Fit You?” (Witchery)
“Ass-Cam” – Let’s call it “The Girls With Eyes In The Back of Their Heads (!) ” For Levi’s
The iPhone camera hack. Let’s call it “My Magic Wand” Promo for film Limitless.
Stock photos from Image Source.