We know how text can change the perception of an image, and we know how perfume and scent samples permeate glossy mags. But this month’s Spanish Esquire features Catalan chef Ferran Adría, from former ‘best restaurant in the world’, El Bulli (“little bulldog”), along with a scratch ‘n’ sniff cover. Does smell add anything to our perception of an image, or does the sense of smell have no relationship with a photograph? And what single smell could capture a restaurant, or its Chef, which serves 30-course meals. As far as the future is concerned when magazines shift to electronic tablets, the sample scent is likely to become another dead media.