Peroni Enhance Visual Nostalgia

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Peroni Nastro Azzurro spot created by The Bank in London
The new Peroni beer ad nods to popular photo-app styling

It’s hard to believe the Instagram App was only launched last October, it feels like it’s been around since the 1970s. Or more likely it’s just the Instagram effect, making everything look like a hastily-taken Polaroid with enough flare to make you feel wistful for hazy days of summer. In their advertising Peroni beer have always traded on a nostalgia for Italian visual history and their new spot in the UK has an Instagram feel. Undeniably effective, the visual styling of the Peroni spot also suggests that photo apps such as Instagram increasingly have power to set visual agendas.


Thanks to Contagious





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