Cats vs Dogs Branding Battle



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JWT Andrex ad

The lines are drawn. Puppies or Kittens? Agencies take note


In the ongoing battle for human affection, Dogs sent out their ultimate weapon, puppies, in this new ad for Andrex toilet rolls by JWT London. Killer cute? Not quite. Cat Mom Hugs Baby Kitten stormed up the viral video charts heading to 17 million views as of today. Game, Set and Cat. So what have learned? That cats are better at social marketing?  More independent and streetwise than dogs. But also, when it comes to an image for your campaign, if in doubt, make it a kitten or a puppy. Or both.



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