Browsing: Trends

Bringing you the latest photography trend information, IMSO is your hub for creative guidance and real-world analysis. Using genuine examples, our creative team offer inspiration based on trending information to help you produce the perfect imagery to meet market demand.

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In our round-up of emerging visual themes for 2013-2014 we noted a trend we called The Double Take. New ads from Dell, Guinness and Pepsi explore this visual metaphor of the Double, that express excitement, anxiety and wonder at our double life

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