Billboards On Google Maps

Art Director Mike Cuthell spots advertising space online
Embedded advertising’s new space 


When candidate Barack Obama bought ad space for his 2008 Presidential campaign in Electronic Arts football game “Madden 09” and street-racing game “Burnout Paradise” you knew that embedded advertising had come of age. But Art Director Mike Cuthell wonders whether the ads on Google Map are an opportunity for someone such as Google, or JC Decaux who owned the original spaces, to use Google Maps as a new canvas.

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