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Canon’s Beyond the Still campaign by Grey New York. A Film started by photographer Vincent Laforet’s image.
The phenomenally successful Canon campaign wins at The Andy Awards. A sign of things to come.
 

While Wieden+Kennedy’s Old Spice ad won this years’ Best In Show award at The Andys, notable photography highlights include Grey New York’s Gold-winning work for Canon’s Beyond The Still, a user-generated video contest prompted by a still image. Winning in the Branded Content category, users submitted a video prompted by a still image which ended the previous month’s winning video. The first and last of the 8 chapters were created by photographer Vincent Laforet, the final film was shown at the Sundance Festival. A compelling experiment and a testament to the power of an image to stimulate conversation, the campaign has cleaned up at awards festivals over the last year. In an age of cheap filmmaking technology and community engagement, the popularity of Beyond The Still, and other user-generated campaigns, suggests there is a bigger appetite for collective storytelling though images.

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