Author Alex Jordan

Alex has worked in website development and SEO since 2006. With a keen interest in photography, he has been part of the Image Source team since early 2012 offering support and advice to photographers.

Tips Computer Stress

Contrary to popular belief, search engines do not cleverly decipher the content or context of an image by reading the image file. Nor do they extract the embedded IPTC Metadata (information about images stored within an image file) and use it as a ranking signal. Instead, we have to tell them in no uncertain terms what a photo is and what it is about.