Alec Soth’s Gathered Leaves Talk

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©Alec Soth

The Image Source creative team and I went to the The Media Space’s talk by Alec Soth at The Science Museum last night, to get insights into his working practices, influences and the push and pull of Documentary, Art and Commerce in his imagery.

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©Alec Soth

The talk launched his retrospective called Gathered Leaves, which curates chronologically his four major books: Sleeping By the Mississippi (2004), Niagara (2006), Broken Manual (2010) and Songbook (2015).

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©Alec Soth

Taught for a time by Joel Sternfeld, you can see his influence on some of Soth’s work. He also referenced William Egglestone and Robert Frank as photographers he admired – but saved his highest praise for Paul Graham.

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©Alec Soth

Alec Soth calls himself “a photojournalist, blogger, self-publisher, Instagrammer and Educator” and last night he drew parallels between the avalanche of photographs taken today and the volume of music available on iTunes. He understands that today the sharing of the image can be as powerful as the image itself.

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©Alec Soth

He also runs a publishing company called Little Brown Mushroom and self-finances ‘Zines and books as well as seeking funding through the likes of Kickstarter for publications and educational programmes. Interestingly, all the publications on the site are Sold Out!

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©Alec Soth

His imagery is impactful but subtle. With soft colours, poignancy and considered compositions, you can see echoes of the photographers mentioned above but also a very particular vision where the images in his bodies of work connect with each other as much as you the viewer want them to. His influence in turn can be seen in advertising, on social media and in fashion editorials, where contemporary but nostalgic photography is the visual currency. There’s a timelessness though to Soth’s pictures, making him one of the great photographers working today.

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About Author

Ashley Jouhar is the Creative Director of Image Source. He has worked as a senior creative in the photography industry for over 12 years, previously as Deputy Director of Photography at Getty Images. He is also a photographer in his own right, shooting lifestyle, documentary and portraiture for a wide range of clients. Before turning to photography full time, Ashley worked as a senior Art Director and Group Head at McCann Erickson, London, creating award winning advertising for Bacardi, Shredded Wheat, Black & Decker, Medecins Sans Frontieres and Birds Eye, amongst others.

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