ADC Awards: Smells Like A Big Idea

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Wieden + Kennedy Old Spice ad.


A big idea is the gift that keeps on giving as Wieden and Kennedy’s Old Spice campaign wins again at the ADC, this time in the Response category. The New York Times cleaned up in the Photography section 


The New York Times attendees at the ADC awards probably realized their cab home was far too small to fit them and all their trophies. Of the nine Gold and Silver Cubes awarded for photography five went to the Times Magazine.  Their design team also won ADC Design Team of the Year for the second year in a row. Wieden + Kennedy were the big agency winners of the night taking home two Black Cube awards. The Amsterdam office won one for the broadcast media Nike Write The Future campaign while the Portland office won for the Old Spice Responses campaign. To paraphrase the Old Spice ad, anything is possible when your ad smells like a Big Idea.

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